REVIEW · MEXICO
The Spirit of Mexico: Tequila Tasting
More than a tequila sampler, this La Paz experience traces Mexican spirits from Jalisco tequila to Baja’s damiana liquor and a sweet tequila-based drink served with ice cream. You taste in a quiet downtown boutique, with traditional Mexican music and a small group rather than a noisy bar.
I like the clear teaching, especially the explanation of how agave grows and how tequila is made. I also like the local finish, with Baja damiana and chocolate liqueur paired with ice cream. The main caution is booking reliability: past scheduling problems caused missed tastings, so confirm the time and meeting details before setting out.
Key points
- Tasting in a downtown Mexican boutique: The session takes place at the Mexican Spirits Club inside Bermejo Suites, not at a large distillery.
- Tequila from more than one Mexican state: The tasting begins with tequila from Jalisco, then moves to Baja spirits.
- A lesson as well as a drink: You learn about agave growth, distillation, origin, and proper tasting technique.
- Small groups of up to 10 people: The format allows more questions and a quieter setting.
- A sweet Baja finish: Damiana liqueur and flavored tequila are paired with dessert, including ice cream.
- Adults only: Alcoholic drinks are included, and nobody under 18 is admitted.
A tequila tasting with a Baja ending

This is a compact introduction to Mexico’s distilling traditions. The classic starting point is Jalisco, the state most closely linked with tequila, but the session does not stop there. You also taste spirits tied to Baja California Sur, including damiana liquor and handcrafted tequila-based drinks.
That wider focus is the best reason to choose this activity instead of simply ordering a tequila flight at a restaurant. A restaurant can let you compare bottles, but here the guide explains what you are tasting and where it comes from. You get a better sense of why one spirit may taste earthy, sweet, smoky, herbal, or sharp.
The advertised format says you may try more than six types of tequila and other Mexican spirits. The inclusion details also specify four types of tequila or other distillates of your choice, so the exact number and selection may vary. If having a certain number of pours matters to you, ask for clarification before booking.
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Starting at Bermejo Suites in central La Paz

You meet at Bermejo Suites, Belisario Domínguez 1514, second floor, in the Zona Comercial area of downtown La Paz. The activity begins and ends at this same location, so there is no separate transport to arrange.
The setting is part of the appeal. This is a Mexican-style boutique space used by the Mexican Spirits Club, with traditional music playing in the background. The atmosphere is meant to be calm and personal, which suits a tasting far better than a loud party setting.
You should allow a little extra time to locate the second-floor meeting point. The address is specific, but the experience is not built around a prominent public landmark or a distillery entrance. Arrive with the booking details ready, especially if you have limited time in La Paz.
The activity lasts about 45 minutes to one hour. That makes it easy to fit before dinner, after a walk through downtown, or into a short port visit. It is not a full-day tour, and you should not expect a long visit to an agave farm or production facility. The value comes from the guided comparison and explanation, not from sightseeing.
Learning how tequila is made
The first major part of the tasting covers tequila from Jalisco. The guide explains the spirit’s origin and production process, giving you a framework for judging what is in your glass.
The lesson includes how long agave takes to grow and the steps used to make the distillate. That matters because tequila is not simply a strong drink with a famous name. The plant, production method, aging, and handling all affect the final result.
Guides have included Johnny and Lalo. One particularly useful part of the instruction is the proper technique for tasting. Rather than rushing from one pour to the next, you learn to pay attention to the spirit’s character and to identify signs that a drink may taste off.
The teaching is practical. You leave better prepared to order tequila or mezcal in a restaurant and to understand the difference between a spirit with a clean profile and one that tastes overly harsh. The session has enough detail to make the tasting more than a sequence of small drinks, but it remains accessible if you are new to Mexican spirits.
Comparing several tequila styles

The tequila portion gives you a chance to compare multiple bottles from different states and origins. The format is especially useful if your current tequila knowledge begins and ends with taking a shot and reaching for lime.
I would treat this as a guided introduction rather than a formal professional course. The phrase expert taster is promotional, but the session can certainly sharpen your palate. You learn vocabulary, production basics, and the value of slowing down before you decide what you like.
The small group limit of 10 helps here. A tasting works best when you can ask why one pour tastes different from another. A large crowd would make that harder, while an intimate group gives the guide more room to explain a question or adjust the pace.
The amount of alcohol is worth considering. The session includes several pours, and the advertised options can include four types or more than six, depending on the format. Eat beforehand, take the tasting slowly, and do not plan to drive afterward. The experience is for adults 18 and older only.
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Moving beyond tequila to Baja spirits

The local portion gives this activity its sense of place. After the Jalisco tequilas, the tasting turns toward Baja and introduces damiana liquor.
Damiana is especially useful in this setting because it widens your view of Mexican spirits. Many people arrive in Mexico thinking first about tequila, perhaps followed by mezcal. A Baja-made or Baja-associated liquor brings the tasting closer to the region you are visiting and shows that local drinking traditions do not end with the country’s most famous export.
The guide also discusses the origin and making of the spirits. You may find this part more interesting than another standard tequila pour because it connects the tasting to La Paz and the wider Baja region.
The selection is not described as a full tour of every spirit produced in Mexico. It is a short, focused session. Still, the move from Jalisco to Baja gives the hour a clear shape: famous tequila first, regional spirits later, then dessert.
Finishing with chocolate liqueur and ice cream

The final course is a dessert pairing. You taste damiana liqueur and flavored tequila, both described as handcrafted and tequila-based, with chocolate liqueur and ice cream included in the sweet finish.
This is a smart way to close the session. Dessert changes the pace and gives you a clear contrast with the earlier pours. It also makes the activity more appealing if you are interested in food and drink together, not just spirits on their own.
Do not mistake the pairing for a full meal. It is a tasting snack, not lunch or dinner. If you are visiting around mealtime, plan food separately.
The dessert is also one of the more distinctive details of the activity. Many tequila tastings stop after the final shot or a small snack. Here, the sweet pairing helps show how Mexican spirits can work in cocktails and desserts as well as in a tasting glass.
What the guides add to the hour

The guide can make or break a short tasting, and the strongest feedback about this activity centers on clear explanations and a friendly teaching style. Johnny has been praised for explaining tequila production, while Lalo has led sessions focused on tasting methods and Mexican distillates.
That difference is worth noting. The provider has used more than one guide, so the exact personality and pace may vary. The core subject remains the same, but one host may spend more time on production while another focuses on tasting technique or regional spirits.
The setting gives the guide room to talk. This is not a packed bar where you must compete with music and a crowd. Traditional Mexican music plays in the background, but the stated aim is a quiet, relaxed atmosphere.
I would choose this activity if you enjoy asking questions. It is less useful for someone who wants only a quick drink and no explanation. The strongest part is the connection between what is in the glass and how it was made.
Small groups, downtown access, and timing

With a maximum of 10 people, the group is small enough to feel personal without requiring a private booking. You meet other participants, but the format should still allow direct contact with the guide.
The central location makes the activity fairly easy to add to a day in La Paz. It is near public transportation, and the return to the same meeting point simplifies the rest of your plans. You do not need to arrange a taxi to a remote distillery or account for a long transfer.
The one-hour length is both a strength and a limit. It works well for a first look at Mexican spirits, especially if your schedule is tight. It will not satisfy you if you want a long production tour, a full meal, or a large bottle-by-bottle seminar.
If you are visiting La Paz from a cruise ship, pay close attention to timing. A past scheduling problem left one person unable to attend before an afternoon departure, and another reported waiting at the address after the guide said the booking was not confirmed. The provider says it has changed its guide arrangements and now has a full-time guide, but I would still confirm the appointment directly and leave a wide buffer before your ship leaves.
Value, booking, and the main caution

No price is provided here, so I cannot judge the exact cost against other La Paz tastings. I can judge what you receive: several spirit samples, a guided lesson, a small group, a downtown location, and a dessert pairing.
That is good value when you want context with your drinks. You are paying for the explanation and comparison, not merely for alcohol. The intimate setting and regional focus also give it more character than an ordinary bar flight.
The value drops if you expect a distillery visit or a long meal. The session is short, the exact number of pours may vary, and the experience ends back at the boutique. Before booking, check what the current session includes, especially because the description refers to more than six types while the inclusion details specify four types or other distillates of your choice.
Free cancellation is available if you cancel at least 24 hours before the start time. Changes or cancellations within 24 hours are not refunded. The activity may also be canceled if its minimum number is not reached or if weather causes a cancellation, in which case you are offered another date or a full refund.
Who should book this La Paz tasting
I would recommend it to adults who want a short cultural activity with a clear food-and-drink focus. It suits first-time tequila drinkers, curious cocktail fans, and anyone who wants to understand more than the usual tequila stereotype.
It is also a good choice if you are staying downtown and want something easy to reach. The small group, relaxed music, and teaching make it a better match for people who enjoy conversation and explanation than for anyone seeking nightlife.
You should think twice if you do not drink alcohol, are under 18, need a fully fixed itinerary, or have only a narrow window before a cruise departure. You may also prefer another activity if your main goal is to see agave fields or a working distillery.
Should you book the Spirit of Mexico tasting?
Book it if you want a compact, educational tasting that moves from Jalisco tequila to Baja damiana and ends with a dessert pairing. The best reasons are the small group, the practical tasting instruction, and the chance to learn about spirits beyond tequila.
Before you pay, confirm the start time, the guide, and the current number of pours. That small step matters because past scheduling failures caused real problems, even though the provider says its guide service has since changed.
For most adults with an interest in Mexican food and drink, this is a worthwhile one-hour addition to a La Paz itinerary. Just treat it as a guided tasting in a downtown boutique, not as a distillery tour or a meal.
FAQ
Where does the tequila tasting begin?
It begins at Bermejo Suites, Belisario Domínguez 1514, second floor, in the Zona Comercial area of downtown La Paz, Baja California Sur.
How long does the activity last?
The tasting lasts approximately 45 minutes to one hour.
What spirits are included?
The experience includes tequila and other Mexican distillates. The advertised tasting covers tequila from Jalisco, Baja damiana liquor, and flavored tequila. The inclusion details specify four types of tequila or other distillates of your choice, while the description also refers to more than six types.
Is dessert included?
Yes. The tasting includes damiana liqueur and flavored tequila with a dessert pairing that includes chocolate liqueur and ice cream.
Is the activity suitable for people under 18?
No. Nobody under 18 is allowed to take part.
How many people can join the tasting?
The maximum group size is 10 people.
Can I cancel for a full refund?
Yes, if you cancel at least 24 hours before the experience starts. Cancellations or changes made within 24 hours are not refunded. If the provider cancels because of weather or because the minimum number of participants is not reached, you are offered another date or a full refund.
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