REVIEW · GUADALAJARA
Horseback Riding Tour in The Agave Field with Lunch
The best part of this six-hour outing is the change of pace: you leave Guadalajara by air-conditioned vehicle, then ride horseback through the blue agave country around Amatitán, part of a UNESCO World Heritage site. Afterward, you visit Cofradía’s artisan tequila factory and eat lunch underground at La Taberna del Cofrade.
I like the horseback ride through working agave country, rather than seeing tequila only from a tasting room. I also like the easy hotel pickup and the small-group setup, which gives you more room to ask questions. Guide Delfino has earned special praise for explaining the agave and tequila process clearly.
The main thing to check is the group-size information. The tour is described as small, with a maximum of eight people, while the additional details say up to 10. Alcoholic drinks are also listed as not included, even though tequila tasting appears in some accounts, so confirm exactly what is covered before booking.
Key points at a glance

- Horseback riding near Amatitán: See the blue agave country at a slower, more personal pace.
- UNESCO-listed setting: The Tequila cultural site covers 35,019 hectares and reflects centuries of agave use.
- Cofradía factory visit: Learn how an artisan producer turns agave into tequila.
- Underground lunch: La Taberna del Cofrade provides an unusual setting for the included brunch.
- Guide Delfino: He is noted for clear explanations about agave, extraction, and tequila.
- Simple morning logistics: Pickup from your Guadalajara hotel begins at 9 a.m.
Riding through Amatitán’s blue agave country
The day begins with pickup from your hotel lobby at 9 a.m. That small detail matters in Guadalajara, where finding a meeting point can eat up time before an excursion even starts. You wait in the lobby, meet the guide, and travel in an air-conditioned vehicle toward Amatitán.
The horseback portion takes you into the Tequila cultural site, an area recognized by UNESCO for its connection to agave and tequila production. The site covers about 35,019 hectares, so this is not a decorative patch of plants arranged for photographs. It is a broad working region shaped by agriculture, distilleries, roads, villages, and the long use of agave.
Agave has been used in this part of Mexico for at least 2,000 years. Before tequila became the region’s famous export, agave supplied fermented drinks such as pulque and was used to make cloth. Tequila production took shape later, beginning in the 16th century and growing strongly during the 19th and 20th centuries.
That background gives the horseback ride more meaning. You are not simply riding past attractive plants. You are moving through the setting that helped make tequila part of Mexican identity. The plant, the soil, the distilleries, and the towns all belong to the same story.
The supplied schedule gives Amatitán about two hours. That is enough time for the riding segment and an introduction to the area, but it is not a full riding day. If you want a long equestrian outing with advanced riding, this may feel short. If you want a manageable way to see agave country without committing your entire day to horseback riding, the timing is sensible.
The tour information does not describe the horses, riding difficulty, or the exact route. I would therefore treat this as a sightseeing ride rather than a technical riding lesson. Wear comfortable clothes, and follow the advice to eat breakfast before departure. Brunch is included later, but you should not begin a morning ride hungry.
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Why the UNESCO setting matters

The Tequila cultural site is valuable because it connects scenery with living production. The blue agave fields are not only a backdrop for photos. They show how a plant shaped work, trade, drink, art, music, dance, film, and Mexican national identity.
You will see the setting before you study the finished drink. That order helps. A factory tour can make tequila feel like a product on a shelf. Riding through the agave country shows the starting point and gives the later explanations a clear place.
The region also reflects several stages of tequila’s growth. Older agave traditions sit beside working distilleries built or expanded during the spirit’s rise in the 19th and 20th centuries. The tour links those parts in one morning, first outdoors and then indoors.
You should not expect a museum-style history program at Amatitán. The description gives the area about two hours but does not promise a formal museum, archaeological site, or long walking tour. The appeal is the setting and the guide’s explanation, not a packed list of exhibits.
Inside Cofradía’s artisan tequila factory

The next stop is Cofradía, where you visit an artisan tequila factory and learn about production. The scheduled time is about one hour. That makes this a focused stop, useful for understanding the basic process without turning the day into a technical seminar.
The exact production stages are not detailed in the tour information, so I would let the guide set the pace. Guide Delfino has been praised for explaining the agave plant, the origins of extraction, and tequila’s development in a clear way. If you are curious about how the plant changes from field crop to spirit, this is the part of the day where you can ask specific questions.
The artisan angle is important. You are visiting a working producer rather than only walking through a generic souvenir shop. The factory gives context to the bottles and tastings sold across Tequila country, even if the visit remains fairly short.
Some accounts of the day describe tequila tasting, including a tasting of 100 percent tequila that had not been diluted. Still, the formal inclusions say alcoholic beverages are not included. That distinction matters. A tasting may be offered as part of the visit, or it may involve an additional charge, but you should not assume drinks are covered in the booking price.
The visit also includes time connected with Tequila town in at least one account, including a walk along José Cuervo Avenue. That detail is not listed as a separate scheduled stop, so treat it as a possible part of the route rather than a guaranteed town tour.
Lunch below ground at La Taberna del Cofrade

After the factory, lunch takes place at La Taberna del Cofrade, an underground restaurant. This is one of the tour’s more unusual touches. The setting gives the meal a sense of place and breaks up the day nicely after the outdoor ride and factory visit.
Brunch is included. The supplied information does not provide a menu, so you should not book this expecting a particular dish or dietary arrangement unless you confirm it in advance. You are asked to eat breakfast beforehand, which suggests the included meal comes later in the schedule rather than serving as an early morning breakfast.
The food received especially warm praise, with one account calling it outstanding. That is useful when comparing this outing with a simple transport-and-tasting trip. The included meal adds both practical value and a proper pause in the middle of the day.
The underground setting is also a reminder that the tour is not built around tequila tasting alone. You get three different ways to encounter the region: horseback riding in the agave fields, production at the factory, and food in a distinctive local restaurant.
Alcohol remains the one point to clarify. Brunch is included, but alcoholic beverages are not. If you plan to sample tequila with lunch, ask the provider what is available and what costs extra.
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A small group with a personal feel

The tour is promoted as a small-group outing. One part of the information gives a maximum of eight people, while another gives a maximum of 10. I would ask for the current limit when booking, especially if you care about a very intimate ride or want plenty of time with the guide.
A smaller group helps in two ways. First, the guide can explain the agave and tequila process without shouting across a bus. Second, you have a better chance to ask about the things that interest you, whether that is extraction, the history of pulque, or how tequila production changed over time.
Guide Delfino is the only guide named in the supplied information. He is described as explaining the route and tequila subject clearly, in both English and Spanish feedback. The tour itself is offered in English, so English-speaking visitors should have a straightforward experience.
The group-size discrepancy is not a deal breaker, but it is worth noting. A maximum of 10 still qualifies as a modest group for a half-day outing, though it may feel different from a ride with only four or six people.
What the six-hour schedule means for your day

A six-hour tour gives you a full morning and early afternoon without taking over your entire Guadalajara visit. The 9 a.m. start leaves room for a relaxed evening back in the city, assuming the return follows the planned timing.
The order also works well. You begin outdoors while the day is still fresh, then move into the factory and finish with lunch. The air-conditioned vehicle provides a break between stops and is especially useful after horseback riding.
Pickup is offered from Guadalajara accommodations, and you wait in the hotel lobby. The information does not list a hotel boundary or exact return time, so ask if your accommodation is outside the usual pickup area. It also does not name the vehicle capacity or provide the exact driving time to Amatitán.
You should wear comfortable clothes suitable for horseback riding and outdoor conditions. Breakfast beforehand is specifically advised. Mobile tickets and confirmation at booking make the basic process simple, but the most useful preparation is still practical: be ready in the lobby, wear clothes you can move in, and clarify the alcohol arrangements.
Is the tour good value?

No price is provided here, so I cannot judge whether the exact fare is a bargain. I can judge what the package gives you to compare against other Tequila outings: hotel pickup, air-conditioned transportation, horseback riding, a factory visit, and brunch over roughly six hours.
That combination can be good value if you want variety. You are not paying only for transport to a distillery. The ride adds outdoor time, the factory adds production context, and the underground meal makes the day feel more complete.
The value is weaker if your main goal is an extended horseback adventure. The riding portion is part of a wider program, with about two hours allocated to Amatitán. Likewise, serious tequila fans may want a longer factory program or several tastings rather than one focused visit.
The small-group format improves the value for anyone who dislikes large coach excursions. You pay for convenience, but you also get a guide who can respond to questions and keep the day more personal.
Before comparing prices, check three things: the current group limit, whether a tequila tasting is included or extra, and what the included brunch contains. Those details can change the practical value more than a small difference in the advertised fare.
Who should book this Amatitán horseback tour?

I would choose this outing if you want your first look at Tequila country to include more than a distillery. It suits couples, friends, and independent visitors staying in Guadalajara who want the day organized without joining a huge sightseeing operation.
It is also a good fit if you enjoy cultural context. The UNESCO designation, the long use of agave, the factory visit, and the guide’s explanations give the day substance beyond a scenic ride.
Families and less experienced riders may find the half-day format appealing, but the supplied information does not state age rules, horse-riding requirements, or accessibility details. Confirm those points before booking if they matter to your group.
I would hesitate if you dislike horseback riding, want a full day in Tequila town, or care most about a large tequila tasting. The program gives you a taste of several parts of the region, not an exhaustive visit to any one of them.
The cancellation terms are friendly but firm. You can receive a full refund if you cancel at least 24 hours before the 9 a.m. start. Changes or cancellations inside 24 hours are not refunded. Poor weather or failure to meet the minimum number of participants can lead to a different date or a full refund.
Should you book it?
Book this tour if you want a well-rounded introduction to agave country, with horseback riding, an artisan factory, and a memorable underground lunch in one organized day. The strongest reasons are the setting, the variety, the included transportation, and the personal guidance associated with Delfino.
Skip it if you want a long riding excursion or a tequila-only program. Before paying, confirm the maximum group size and the tasting policy, since the supplied details differ on both points. For the right traveler, this is a practical and enjoyable way to connect the plant in the field with the spirit in the glass.
FAQ
Where does the tour begin?
Pickup begins at 9 a.m. from your Guadalajara accommodation. You should wait for the guide in the hotel lobby.
How long does the experience last?
The full experience lasts approximately six hours.
Is transportation included?
Yes. An air-conditioned vehicle and pickup from your Guadalajara accommodation are included.
Is the tour offered in English?
Yes. The experience is offered in English.
Where does the horseback riding take place?
The riding takes place in Amatitán, within the cultural UNESCO World Heritage site known as the Agave Landscape of Tequila.
How long is the Amatitán portion?
The schedule gives approximately two hours to Amatitán.
What happens at Cofradía?
You visit the Cofradía Tequila Factory and learn about the tequila production process in its artisan factory. The scheduled time is about one hour.
Is lunch included?
Yes. Brunch is included, and it is served at the underground restaurant La Taberna del Cofrade.
Are alcoholic beverages included?
No. Alcoholic beverages are listed as not included. Some accounts describe tequila tasting, so confirm with the provider whether a tasting is available and whether it costs extra.
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